This checklist covers the strategic foundations, not the technical setup. Get these 7 decisions right and the rest follows. Get them wrong and you'll burn time and money on a podcast that sounds good but delivers nothing. Work through each section, tick the boxes, and bring this to your strategy call.
Your podcast is not for everyone. Define exactly who you are creating this for. The more specific, the more effective.
The right format depends on your goals. Interview shows build relationships with guests (who become prospects). Solo shows build personal authority. Most B2B founders benefit from interview-led formats.
Consistency matters more than frequency. A bi-weekly podcast you sustain for 12 months beats a weekly podcast you abandon after 8 episodes.
Your guest list is your prospect list. On average, 10% of podcast guests convert to customers or long-term partnerships. Choose guests strategically.
Publishing on Spotify and Apple is the minimum. For B2B, YouTube and LinkedIn are where your audience actually lives.
One podcast episode should generate a minimum of 10 content assets. If you are only publishing the episode and moving on, you are leaving 90% of the value on the table.
Downloads are a vanity metric for B2B. Measure what matters: relationships, pipeline, and revenue.
Ready to tick every box?
Book a free strategy call with APodcastGeek. We'll walk through your checklist together and show you how the APG Brand Builder turns your podcast into a revenue engine.
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