Free Scorecard

B2B Podcast
Lead Score

10 questions that tell you whether your podcast is set up to generate clients or just downloads. Answer honestly. Tally your score below.

How to use this: Select YES or NO for each question based on your current show, or the show you are planning. Your total YES count updates automatically. Find your verdict at the bottom.
The 10 Questions
1
Do you select podcast guests based on whether they match your ideal customer profile or have direct access to your ideal buyer?
2
Does every episode follow a consistent format with questions anchored to the specific problem your business solves?
3
Do you direct listeners to a specific piece of content after each episode, rather than just your homepage or social profiles?
4
Do you have a way to capture listener email addresses from your podcast traffic?
5
Do you send guests a clip, quote graphic, or asset pack within 48 hours of an episode going live?
6
Do you have a structured follow-up sequence with guests after the episode, not a pitch but genuine continued contact?
7
Do you publish on a consistent schedule, at least twice per month, without gaps longer than two weeks?
8
Is your show focused on a specific problem set rather than general conversations about your industry?
9
Does someone on your team track which guests or listeners move toward a sales conversation and follow up on those signals?
10
Have you ever tracked, or do you plan to track, your guest-to-client conversion rate?
Your Score
Your total YES answers update automatically as you answer. Find your verdict below.
0
out of 10
Your Verdict
0 to 4
Your podcast is a brand play, not a sales channel

You are producing episodes without the infrastructure to convert listeners into clients. The guest strategy, follow-up system, and listener capture mechanism all need to be built. None of it is complicated. It just needs to be intentional from the start.

5 to 7
You have the foundation. Two or three things are leaking leads.

The core of a lead-generating podcast is there, but gaps in your guest follow-up, listener CTA, or consistency are costing you pipeline. Look at which questions you answered NO to. Those are the levers to fix first.

8 to 10
The system is in place. This is now a traffic problem.

Your podcast is structured to generate leads. The constraint is no longer the system, it is reach. Prioritise getting in front of more of your ideal audience: guest on other shows, submit to directories, and build backlinks through consistent publishing.

Want a second opinion on your score?

Book a 30-minute call with the APG team. We will tell you exactly what your podcast is missing and what it would take to fix it.

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