ROI Calculator

What Is Your B2B Podcast
Actually Worth?

Adjust the sliders to see your monthly reach, leads, and revenue potential from a done-for-you B2B podcast.

Your Podcast Numbers

Move the sliders to match your situation or goals.

Episodes per Month 2
18
Avg. Listeners per Episode 1,000
20010,000
Lead Conversion Rate 1.0%
0.5%5%
Avg. Deal Value $5,000
$1,000$50,000
Monthly Reach
2,000
Listeners per month
Monthly Leads
20
Into your pipeline
Monthly Revenue
$100K
Pipeline potential

12-Month Compounding Value

12-Month Total
$1.6M

Assumes 5% monthly growth from back-catalog discovery.

A B2B Podcast Is Not a Content Channel.
It Is a Pipeline System.

Every episode builds authority, ranks on search, and works for you in perpetuity. The numbers above are conservative. The real value is what happens over 12 to 24 months.

10%

Guest-to-Client Rate

Across APG's client portfolio, roughly 1 in 10 podcast guests converts to a customer, partner, or long-term relationship.

30+ min

Average Listen Time

Podcast audiences spend 30 or more minutes with your voice and ideas per episode. No social platform comes close to that level of trust-building.

Forever

Content Shelf Life

Episodes rank on Google and Apple Podcasts indefinitely. A conversation recorded today can generate leads two years from now.

Want These Numbers Without
Doing the Work?

APG's Brand Builder is a fully done-for-you B2B podcast production system. You show up to record. We handle strategy, guest recruitment, production, clips, distribution, and analytics.

Book a Free Strategy Call