Strategy Call

The APG Brand Builder

Your recording.
A whole production team.

We help you plan, produce and publish your podcast, reach more of your ideal audience through targeted Google campaigns, and track the results.

Talk about your podcast
A podcast conversation recorded with two microphones
Planning ideas together at a glass board01 / Strategy

Strategy

Give each episode a job to do.

We start with your business goals and the people you want to reach. Your Podcast Design call and Show Blueprint set the direction, and episode briefs help you prepare before recording.

  • Podcast positioning and episode planning
  • Pre-production briefs for the host and guest
  • Channel optimisation and launch planning
Talk about your podcast
Studio lighting used for video recording02 / Production

Production

Make the recording an episode people want to watch.

You send us the recording. We edit the video and audio, then build the title, thumbnail and opening around the episode. The guest intro and short clips give you more ways to share it.

  • Full video and audio episodes
  • Guest introductions and five captioned clips
  • Three thumbnails, show notes and chapters
Talk about your podcast
An interview recorded in a studio03 / Publishing

Publishing

Put the episode where your audience listens.

We publish the finished episode to YouTube and your podcast host for distribution to the listening apps. A podcast page and blog article give the episode a place on your website, and an email newsletter gives you copy to share with your audience.

  • YouTube and podcast distribution
  • Podcast website pages
  • Blog articles and email newsletters
Talk about your podcast
Google Ads connecting four audience groups on a black background

Amplification

Reach more of your ideal audience.

We manage targeted Google campaigns to put your podcast in front of the people you want to reach.

Talk about your podcast
Two people in conversation at microphones05 / ROI

ROI

See what the podcast is doing for your business.

Ads inside your episodes can point listeners towards your offer. Tracked links and QR codes show when people respond, and the monthly report brings those clicks together with your audience results.

  • Ads for your offer with tracked links and QR codes
  • Episode scorecards for lead capture
  • Monthly reporting and thumbnail testing
Talk about your podcast

You pay the podcast-hosting subscription separately. Paid promotion is optional, with ad spend paid by you. We deliver the newsletter copy; responsibility for sending it is agreed separately.

Your podcast

Get a free audit and action plan.

We'll look at your channel and talk through what needs attention, with an action plan for your goals.

Get a free audit and action plan