Production
In-House vs Outsourced Podcast Production: The Hidden Cost of DIY
What to consider when choosing how to produce your show.
The APodcastGeek blog
The podcast notebook.
Practical reading for the people
behind the podcast.
Latest articles
Publishing
How to choose a podcast host for a B2B show in 2026
Choose podcast hosting around feed access, account ownership, reporting and your publishing workflow. Hosting subscriptions are paid separately by the client.
Strategy
Why your podcast isn't getting views on YouTube (and what 66,000 views taught us in August)
A dated YouTube case study showing 66,829 views, with the original screenshots and a practical review of impressions, clicks, retention and audience growth.
Publishing
How to Repurpose Podcast Content on LinkedIn: A B2B Strategy Guide
Turn a podcast episode into useful LinkedIn clips and an article, connect the email newsletter, and track responses without relying on algorithm promises.
Strategy
Podcasting for Law Firms: Building Trust and Measuring Results
Plan a useful law-firm podcast, explain the team’s expertise and track audience engagement, enquiries and attributable results.
Production
Video or Audio Podcast: Choosing a Format for Your Business
Compare video and audio podcast formats, recording requirements and ways to reuse an episode, with the current APG production deliverables.
Strategy
Should Your Company Start a Podcast? The Honest Decision Framework
Decide whether a business podcast fits your audience, team capacity and goals, with a practical way to compare in-house production and outside support.
Strategy
Podcast Production in Ireland: Choosing a Partner for Your Business
What to check when choosing a podcast production partner in Ireland, including deliverables, publishing responsibilities, audience growth and ROI.
Strategy
Planning a B2B Podcast for an Irish Business
Plan the audience, production process and publishing responsibilities for an Irish business podcast, with practical ways to review growth and ROI.
ROI
Podcast ROI for B2B: Measuring Audience Growth and Business Results
Measure podcast ROI through audience growth, tracked links, QR responses and attributable enquiries, with clear costs and reporting periods.
Production
What Does a Podcast Production Agency Do? The Complete APG Breakdown
What APG delivers from your recording: video, audio, a guest introduction, five clips, three thumbnails, show notes, a blog article and an email newsletter.
Your podcast
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